Author: Don Norman –
Publisher: Tantor Media –
Genre: Design –
Overall rating: 3/5 –
Writing, content: 3/5 –
Duration: 7.23 h (short) –
Narrator: George Newbern –
Narrator/performance: 4/5 –
Impressions: n/a –
Performance errors: 0/5 –
Complexity/reading level: 3/5 –
Audience: General
Commentary/review
I like books written by legends in their field. This book sums up nicely some of Don Norman’s contributions to design sciences, particularly the “visceral” aspect of everyday objects. It also contains some random musings about robotics that do not seem to take into account that most people nowadays are simply tired of technology. I still enjoyed the anecdotes and examples.

I wonder how much the publisher had to pay in order to include the photo of the legendary lemon squeezer on that cover. The colour is orange and science says it is the correct one, nothing else matters.
Cover photo by engin akyurt on Unsplash
