Backstepping

I consume books like candy

Alchemy. The dark art and curious science of creating magic in brands, business, and life

, ,

Author: Rory Sutherland –


Publisher: Mariner –


Genre: Professional, Marketing –


Overall rating: 4/5 –


Writing, content: 4/5 –


Duration: 9:38 h, too long –


Narrator: Rory Sutherland –


Narrator/performance: 5/5 –


Impressions: n/a –


Performance errors: 0/5 –


Complexity/reading level: 2/5 –


Audience: General


Commentary/review

This book is probably inaccurate in places (a checked a couple of claims and they seemed wrong) but the general gist is thought-provoking and feels true. The Author is successful, unlike many writers claiming to know all of the answers. The book references other works worth a read and is probably good for building general knowledge. If you need a bunch of second hand anecdotes for your business lunches, you are set with your little yellow book. Most importantly, like a good mentor, Rory advises where to be more bold and where to cease being bold right now, wherever you are in your career. I think it is a good read for that reason.

However, the book is certainly too long. If you do not finish the last hour or so, you would not lose too much.

Alchemy, a square, yellow audiobook cover

Cover photo by David Hurley on Unsplash